Cross-media marketing campaigns
are easy with G&D!

Increase direct mail effectiveness. Augment your direct mail campaign with VDP and pURLs. We will mix seamlessly into your current targeted marketing workflows. Proof your entire campaign before launching from one source.

Variable Data Publishing

VDP is the engine that automates the production of unique, relevant communications cross-media. These cross-media campaigns motivate the recipients to take action.

Create personalized direct mail with postcards, flyers, letters, or virtually any marketing and sales promotional piece, that utilizes variable data and leads the recipient to their personal URL microsite

Personal URLs

Personal URL microsites increase response rates and provide an easy method of tracking the results of direct mail campaigns.

Microsites are web pages that can be personalized and contain response forms that can be pre-populated to increase response rates. You can utilize Flash®, streaming audio, or streaming video through out the microsite.

Real time comprehensive reporting

Receive immediate alerts of web site visits via an e-mail that contains form responses. Track detailed statistics through a custom web portal dashboard.

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